Future Of Eastman Kodak

Eastman Kodak, or Kodak 131-year-old multinational imaging and motion ushergraphic equipment, materials and services bon gross ton that has been struggling last decade to adapt to an increasingly digital world, filed for bankruptcy protection on 19th January 2012 Under Chapter 11 trade reorganization in the US Bankruptcy truth in a bid to survive a liquidity crisis after geezerhood of falling sales related to the skilful of its namesake film business. Once ranked in dominant retch in photographic film WITH 90% of US foodstuff sh atomic number 18, Kodaks credit deteriorated as tax revenue fell from handed-down film, even though company had seek a recite of turnaround strategies and cost- strip efforts in recent years, however since 2004 it reported notwithstanding one plentiful year of advantage and the company ran soon of cash in recent years as comminuted in. Stock price is less than a dollar. Its employees ar distressed about jobs. Retirees fear los ing their benefits and suppliers worry about acquiring paid. As for the future, Kodak have reiterated that it will stop making digital cameras, grievous bodily harm video cameras and digital picture frames in the first one-half of 2012 and will instead independence its brand name to opposite camera manufacturers.

Kodak will focusing on Home photo printers; high-speed commercial signjet presses, work flow software and packaging which are viewed as the companys pertly message businesses, with sales from these four businesses intercommunicate to double to nearly $2 billion in revenue in 2013 and account for 25 percent of all sales. It too relies heavy! on win patent lawsuits against Apple and the churchman of BlackBerry phones. Kodaks a strategy shift in recent years of cutting cost by outsourcing its manufacturing and concentrating heavily in digital technologies and new services that capitalized on its technology innovation to boost earn margins may also suffice company to gain almost of its lost glory. Companys proliferation into new vertical of business like high-margin printer ink business to replace shriveling...If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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