Marketing trend (Importance of brand identity) Assignment

market trend (Importance of brand identity) - Assignment ExampleThese brands race to fill the market, and consumers become aware of their presence (Higham, 2009). They, therefore, tend to become loyal to familiar brands. This paper will examine the effect marketing trends have on external factors of consumer decision making, and the impact of such trends on a consumers buying process.Marketing is calamity all around the world. It affects the daily decision-making processes of consumers. Some of the external factors are affected by marketing since it is the vendors job to try and baffle purchasing decisions among consumers. These factors rely solely on the external surroundings, and what smart(prenominal) people perceive of products and their brands. One such factor that affects decision-making is the culture that surrounds every individual (Higham, 2009). One cannot edit bring out the fact that where people spend most of their time can largely affect purchasing decisions. n otwithstanding the marketing trends, people can choose to remain indifferent to some of the products in the market. This may be due to the perception created by their peers. Reference groups, as one might call them, can influence purchasing decisions made on a daily basis (Higham, 2009). Marketing trends are usually out to loosen the cultural hold these perceptions have on consumers. In doing so, consumers are likely to adopt new and different thoughts about the products sold.After realising the market opportunities, marketers are often keen to tell consumers what they want to hear. They report the market and give consumers the attention they need. Some of the buying processes are affected by the presence of ingrained factors. These include the purchase situations that exist among products, and the attitude towards a product. These are often changed and manipulated to suit the immediate environment by marketers when trying to market their products (Higham, 2009).The steps affected most by the trends include perception. Consumers