Marketing Essay Example | Topics and Well Written Essays - 500 words - 59

Marketing - Essay Example This was a great experience because I was able to master my customers and the products they preferred best and disliked most. Marketing intermediary refers to the involvement of a retailer or a wholesaler in the flow of goods to the consumer. This is the marketing channel that I have been involved in whereby I am a distributor of mineral water for a certain company in our local state (McCalley pp.6-92). Marketing channels solve logistical problems in availing goods to the consumer. This is because they facilitate physical distribution and sorting of goods. Moreover, they also offer facilitative advantages in that they may source of vital information relevant to a business about competition, channel members and customers. . It is also a great experience to research how customers respond to a new product in the distribution business and the grocery shop currently run by mum. These channels are of great benefit to intermediaries in terms of finance since goods can be sold and purchased on credit and financed as they are being sold. In my distributorship business I always encountered financial problems, but courtesy of receiving goods with a 30 days credit payment terms I remained in business Moreover they are opportunities for business to promote their products and companies by offering discounts, advertisement, gifts and after sale services. In several occasions I had to provide discounts to my customers and I realized that with that customers always bought more because products were a little bit cheaper. Most businesses do make profits through giving rewards to their customers as they gain competitive advantage. Marketing channels offers a chance for organization to contact and understand their customers’ needs which goes a long way in facilitating matching supply and demand. Matching the demand and the supply of products leads to efficiency and effectiveness of