An analysis of the current and future use of internet technologies of Essay

An analysis of the current and future use of internet technologies of ''Hallmark Cards'' - Essay Example However, the suitability of such company driven technological initiatives will depend on how the effectiveness of the internet applications in meeting the set goals and objectives (Smith and Kidd 2000, p 45-50). The internet has basically changed commerce (Smith and Kidd 2000, p 45-50). The most basic forms of communication such as written and verbal communication between a business and its consumers and suppliers have been changing. Electronic communication, in the form of the internet, keeps on changing the commercial activity for consumers and businesses. E-commerce can therefore be defined as the sharing of product and service information, developing and improving human business relationships, while transacting business over the internet (Canzer 2006 p. 97-99). Hallmark was founded in 1910 and is currently the world’s most well-known producer of greeting cards. Hallmark creative artists produce several designs for greeting cards and other products each year. The greening cards and other products are produced in 38 dissimilar languages and are sold to more than 100 countries in the world (Regan 2009 p. 150-159). At hallmark, an advertising e-business model is based on earning revenues in exchange for the placement of advertisements on the firm’s website. Just like traditional media such as television, newspaper and radio, advertising in the internet involves advertisers’ support of distributed online entertainment or information likely to be accepted by consumers, who see advertising as the cost they have to incur to receive free content online. The internet provides Hallmark with the opportunity to create unique design and interaction with the targeted audience (Pierce 2005 p 18-23). The advertising model in the internet has necessitated the entry of small production studios and small entertainment artists who seek to get advertising revenues as well as to put up for sale their products online. There are no